UBM Medica Insights
Whether based on original research with our core audiences, or based on our own industry best practices, UBM Medica’s Insights keep you abreast of the latest trends in the healthcare community. For more information, contact firstname.lastname@example.org.
Nowadays there are a lot of things that need to remain “top of mind” for physicians and healthcare professionals — Obamacare, reimbursement concerns, ICD-10 implementation, staffing issues … you get the idea. But physicians also need to stay abreast of the latest clinical updates — many of which are at the forefront of medical meetings and conferences.
How much are we influenced by our peers? In light of the recent vaccine debate, Medical News Today wanted to know where each side gets its information from. Is it from official health campaigns run by governmental organizations, or are people more influenced by the online commentary of their peers?
According to a McKinsey report from earlier this year, generally speaking, email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. But does the same hold true for physicians? We know that doctors are busier than ever, but they still want access to new information.
Let’s face it…when you see grandparents whipping out their iPhones to send a text, it’s clear that mobile devices are ubiquitous. And beyond the personal tasks one usually performs, more and more people are using their smartphones and tablets for professional purposes, especially physicians.
It was only a matter of time before learning institutions jumped on the bandwagon and invested in games as a teaching tool. They appeal to all ages and all walks of life, from the classroom to the exam room. That’s right – I said exam room. Within the healthcare realm, games designed specifically to educate healthcare providers are on the rise.
Research shows that interactions among colleagues have a far bigger impact on behavior change than traditional didactic models when it comes to education among clinicians. So, to truly affect behavior among healthcare professionals, it is imperative to harness the power of peer-to-peer communication. Download the case study to learn more.