Expert Streams

Expert Stream is a custom online informational source for healthcare professionals.

This flash-based educational resource is a microsite that leverages educational content to create an engaging environment for healthcare professionals.  The microsite features a series of slide-based animations that draws the user through the customized activity.  The course is introduced by a key opinion leader in the specialty or by a peer healthcare professional.

The ExpertStream online user experience will begin with a brief video led by a key opinion leader, discussing the topics to be covered in the module.

Each installment engages users via an audio narration of the information, with Flash-enabled interactive questioning sequences integrated into the flow of the presentation.  Using the Knowledge Checker utility, users are posed a series of questions to reinforce their learning and/or gather data about current practice approach.

Sample Program Deliverables:

• A 60-90 second peer-to-peer or KOL video introduction
• 1-5 modules, each 5-6 minutes long of audio narration synched to storyboard content
• Up to 4 knowledge checker interactions per module
• 1 quiz/educational assessment per module or at the conclusion of the activity
• eMail, banners, text ads and SEO drive traffic to the activity
• Data collection, including:
  • All data collected from the knowledge checkers segments
  • All data collected from the Assessments
  • Program view times, modules viewed, and all data from any opt-in registration