United Business Media today announced that it has completed the acquisition of the medical trade press and other professional healthcare business information services in France, bought from MediMedia. The major products and brands – such as Le Quotidien du Médecin and Le Généraliste – occupy leading positions in the French medical press with more than half of total advertising spend directed at general practitioners. The initial agreement to acquire this business was announced on 18th January 2005.
These businesses will become part of UBM Medica France, where they will complement the existing major drug directory business, Vidal – with reciprocal promotion and access to advertisers, government and health professionals. There is scope to expand the major brands into customised services and content-based marketing. UBM acquired UBM Medica during 2004.
The purchase price is €36 million in cash, and the completion of the transaction is subject to satisfactory completion of the contract and related conditions. In 2004 the business generated approximately €60m of turnover and €6m of profit before tax. The proposed acquisition should increase earnings by more than 2% in its first twelve months.
Notes to Editors:
Trade Press
The three main titles are the pre-eminent daily doctors' paper, Quotidien du Médecin, a weekly, Le Généraliste, and a bi-weekly for pharmacists, Quotidien du Pharmacien. Together, the doctors' titles held a 54% share of the advertising market in 2003. In 2004 Quotidien du Pharmacien took the leading position in its market.
Trade shows
This division contains a biennial hospital trade show, Hopital Expo, and the major annual doctors' conference and exhibition, Medec.
To learn more visit: http://www.unitedbusinessmedia.com
United Business Media Plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery dealers, from farmers to pharmacists around the world. Our 5,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
To learn more visit: http://www.unitedbusinessmedia.com
July 26, 2011
PulseToday recognised with International Website Award
July 20, 2011
Pulse supports changes to GP appraisal with new CPD resource, Pulse-Learning.co.uk
14 Sep 2011
Pulse Seminars - Finance Skills for Tough Times
01 Nov - 02 Jul 2011
NAPC Annual Conference 2011
Ingenix Case Study
Today's Practice custom content environment was created in partnership by Physicians Practice and Ingenix....
