(Jan 04 2007) Strengthens position in Chinese professional medical and pharmaceutical consultancy services market

United Business Media plc today announces that its healthcare division UBM Medica has acquired MediReach Healthcare Communication (MHC) for an initial cash consideration of $1.1 million, with a further deferred consideration of up to $2.75M contingent on future performance.

MHC is headquartered in Shanghai and provides medical and pharmaceutical marketing consultancy services to multinational pharmaceutical companies across China.  This is one of the fastest growing sectors of the Chinese healthcare market and the acquisition will strengthen UBM Medica’s position in the Chinese market as a leading provider of medical and pharmaceutical marketing consultancy services.

The acquisition is anticipated to exceed UBM’s 8% post-tax cost of capital criterion in 2007.

Henry Elkington, Chief Executive Officer of UBM Medica said:

“We are delighted to be able to strengthen our capabilities in China by combining MediReach with our existing local businesses.  We are committed to developing innovative solutions for the pharmaceutical industry in the fast-evolving Chinese market.”

To learn more visit: http://www.unitedbusinessmedia.com

About United Business Media Plc

United Business Media Plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery dealers, from farmers to pharmacists around the world.  Our 5,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

To learn more visit: http://www.unitedbusinessmedia.com

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