"Sally brings a wealth of enthusiasm and experience to her new role," said Henry Elkington, global CEO of UBM Medica. "She has a great track record in building the promotional side of our business, and she has the skills to develop and execute strategic initiatives that will take UBM Medica's business to the next level in the U.S. market."
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Shankland served as SVP of UBM Medica's U.S. promotional business unit for six years prior to accepting the promotion. She has worked for various United Business Media companies since 1988, when she began working for Miller Freeman. Shankland orchestrated the 2006 launch of SearchMedica (http://www.searchmedica.com/), an innovative series of specialty oriented professional medical search engines that contain only trusted and practical clinical information, including SearchMedica Primary Care, SearchMedica Psychiatry and SearchMedica Oncology.
Shankland replaces Vicki Masseria, who spent 26 years working at UBM Medica and its predecessor companies. Masseria was instrumental in identifying and facilitating many U.S. acquisitions for United Business Media (UBM) and UBM Medica, including the acquisition of CME LLC in 1999 as well as various publishing acquisitions over the last several years.
To learn more visit: http://www.unitedbusinessmedia.com
UBM Medica provides information and education to healthcare professionals and patients around the world. It has a unique portfolio of professional media products including newspapers, magazines, drug directories, electronic databases, websites and events.
To learn more visit: http://www.cmpmedica.com
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