(Apr 26 2011) Chemist+Druggist (C+D), UBM Medica’s flagship newsweekly for the UK community pharmacy sector, has given a briefing to over 70 healthcare PRs on how they can work with the award-winning brand to deliver effective campaigns.

Click here to view the webcast >>

The discussion with C+D Editor Gary Paragpuri and Deputy & Features Editor Jennifer Richardson covered the myriad of opportunities available for healthcare PRs to deliver campaigns for their brands. These include everything from traditional print offerings to integrated campaigns across C+D’s print, online and live platforms.

The briefing, held in conjunction with the Gorkana group, offered tips and advice on how PRs can build effective relationships with the C+D team and better understand both the brand’s objectives and the needs of the UK’s pharmacy audience.

C+D is a subscription newsweekly for the UK’s 13,000 community pharmacies. Its readership of community pharmacists is one of the busiest groups of all health professionals as they seek to combine the challenges of running a business with the requirement to deliver a wide range of patient-centred health services as demanded by the national health departments.

C+D delivers the inside track on the clinical, professional, business and political developments that affect community pharmacists’ daily practice. It does this through regular news exclusives, practical ‘how-to’ features, bespoke training and passionate campaigning, and delivers this through its print, online and live platforms.

In a highly competitive marketplace, C+D delivers the compelling content that pharmacists demand with attention-grabbing directness, clarity and accessibility, and it’s helped the 152-year-old brand build a great relationship with its audience.

C+D’s newly-revamped website at www.chemistanddruggist.co.uk reaches over 50,000 unique users per month and is fast becoming an active community for the pharmacy sector.
In the coming months C+D has plans for closer integration of online and print journalism for the pharmacy community with the expansion of C+D events  accessible via the website and improved feedback channels for audience interaction on news and comment online and via social media.

To find out more click here to view the webcast >>

To contact C+D regarding features please email Jennifer.Richardson@ubm.com

To contact C+D regarding advertising please email Daniel.Spruytenburg@ubm.com

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