Ingenix Case Study

Today's Practice custom content environment was created in partnership by Physicians Practice and Ingenix.

Overview:

Today’s Practice custom content environment was created in partnership by Physicians Practice and Ingenix, a global healthcare information, technology and consulting leader, to provide physicians with resources that educate and offer decision support across the spectrum of practice management tools.

 Challenge:

Ingenix’s goals for the sponsorship of Today’s Practice included:

• Position Ingenix as an end-to-end solutions provider to physician practices of all sizes
• Reinforce Ingenix’s thought leadership in the market
• Provide Ingenix with new custom content assets

Solution:

Ingenix began their exclusive12-month sponsorship of Today’s Practice in August 2009. This unique flash-based resource creates an engaging educational environment featuring custom content created by Physicians Practice in collaboration with Ingenix. The site contains 4 video modules, with links to Ingenix’s website and content assets, as well as 6 articles in PDF format for download. Lead generation is an important component of the program, with visitors providing contact information when downloading articles. Promotion of Today’s Practice takes advantage of UBM Medica’s multi-media platform with print ads appearing in Physicians Practice and online traffic drivers appearing in e-newsletters and on PhysiciansPractice.com and the entire UBM Medica network. Monthly reporting is provided to Ingenix including data on program view times, modules viewed, and all data from any opti-in registration.

Testimonial:

After 5 months, we surpassed our 12-month goal of 900 unique visitors. To date, over 500 users’ information has been captured as leads and over 1,000 PDF downloads have occurred.

“We reviewed the updated report from Today’s Practice and could not be more pleased! WONDERFUL!”

To learn more visit: http://www.phyisicanspractice.com